SHere’s the thing we’re not supposed to tell you: a lot of “gurus” out there want BIG bucks to sell you search engine optimization (SEO) secrets. But there’s a lot of misinformation out there. Unscrupulous webpreneurs taking advantage of the murky details around SEO will take you for a ride if you don’t get to
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One of the decisions that gives budding membership site owners the most trouble is whether access to their site should be free or paid for. Similarly, they can have issues determining which content they should charge for or when they should make the switch to a paid subscription. This post will help you with such
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Successfully running a membership site usually requires that you exclusively offer your members valuable content that they can’t access anywhere else. This kind of material, known as premium content, is essential for getting people to join your site and keeping them as members. So if you’ve come up with and validated an excellent idea for
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Retention rates are a membership site owner’s bane. Membership is a powerful word. It signifies belonging, indicates you’ll contribute, and benefit in return. It’s probably our most basic social need: to feel part of a group. Whatever club of which you’re a member, you deserve to feel like you are valued – and that participation
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If you are running a membership site, you will be fully aware that there is much more than content and design to worry about. Whether it’s secure payments, tiered access or hacking that keeps you awake at night, security is a major concern. Your business reputation is at risk, alongside the potential for financial penalties
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Back in the day, a corporate intranet was a “noticeboard” – somewhere people could share notices, information and events. For what it was, it worked – a central place everyone could go to get informed. Nowadays, intranets are expected to deliver everything from comprehensive document storage to workflows, forums and company news. Technology has brought
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Creating and running a membership site is an excellent way of generating recurring, partially passive income. These kinds of sites are popular among online entrepreneurs, and even big companies such as Adobe and Microsoft are beginning to utilize the subscription model for their services. With an adequately monetized membership site, you can generate steady levels
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Paid-membership Facebook groups initially seem like an attractive proposition for people who want to build an income-generating community. Your existing or potential members are probably already on it; They know how to use it; And they’ll get push notifications to their mobile devices throughout the day, ostensibly keeping them engaged with your content. Plus, it’s
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The biggest problem facing online course creators is member retention.
For independent coaches, corporate trainers, and educational institutions alike, course completion rates are all-important indicators of success.
If course completion is low, learners aren’t receiving the benefits of your eLearning content.
If they’re not seeing benefits, they aren’t going to stick with you.
For any learning business, that means lost revenue. Independent coaches need that revenue to survive and to grow; trainers see that lost revenue in thousands of dollars worth of inefficiency; and universities will endure poor course evaluations, lower grades, less satisfaction among students and so on.
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No matter what kind of website you have, content is king. However, when it comes to running a membership site, you have to make sure that you’re offering something that justifies the cost of paying for access. For many membership websites, the challenge is making sure that your content is both exclusive and shareable. You
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