Twelve years of training content. Hundreds of workshop recordings. Thousands of templates, coaching calls, and community discussions. All of it scattered across different platforms, forcing students to hunt for what they’d already paid for.
That was the reality Brent Weaver faced at uGurus, the agency coaching company he’d built from a scrappy 30-person Bootcamp into a business that’s mentored over 2,000 digital professionals. The content was valuable. The delivery system wasn’t keeping up.
Brent needed a central hub where online courses, live training, private coaching, and community discussions could exist in one place. He partnered with BuddyBoss to make it happen.
Here’s how the project came together and what it took to consolidate an entire training ecosystem under one roof.
The Background
Brent Weaver built his first website at 15 for a Phish fan site. By his late twenties, he’d grown HotPress Web into one of Denver’s top five fastest-growing businesses two years running, eventually selling the agency in 2012.
That same year, he launched uGurus, a coaching company dedicated to helping digital agency owners close bigger deals and scale their operations. The flagship $10K Bootcamp program started scrappy: Brent sold 30 seats at $2,000 each before the curriculum even existed, then stayed one week ahead of each live session while personally handling every client concern.
That scrappy approach worked. Over the next decade, uGurus graduated 600+ agency owners from their Bootcamp programs and mentored more than 2,000 digital professionals. Graduates consistently used words like “transformative” to describe their results, with some turning $3K proposals into $18K contracts after just a few coaching calls.
The Problem
Running a training business at that scale meant managing an increasingly complex content ecosystem. uGurus wasn’t just selling courses. They were delivering:
- UACADEMY, a 52-week intensive program with staged training, group coaching, and one-on-one mentorship
- $10K Bootcamp, a 10-week crash course teaching agency owners to close five-figure projects
- USUMMIT, an annual conference with hundreds of recorded presentations
- Private coaching calls and strategy sessions
- A resource library with templates, playbooks, and training materials
- An active community of agency owners networking, sharing wins, and holding each other accountable
All of this content lived in different places. Students had to jump between platforms to access what they’d paid for. The team spent unnecessary time managing fragmented systems instead of focusing on what mattered: helping agency owners succeed.
“The most important thing is to get into your market and really figure out what your customers want,” Brent has said about his approach to building programs. That same customer-first philosophy meant he needed a platform that eliminated friction for students, not one that created it.
Why BuddyBoss
Brent needed a central hub that could handle everything: self-paced courses, live workshop recordings, community discussions, private coaching access, and resource libraries. The platform had to be responsive, customizable, and capable of scaling with a business that had already proven it could grow.
BuddyBoss offered the combination uGurus needed. The platform integrates with LearnDash for course delivery while adding the community layer that makes social learning possible: discussion forums, private messaging, member profiles, activity feeds, and group spaces where agency owners could connect with peers facing similar challenges.
For a business built on the principle that agency owners shouldn’t have to figure things out alone, community features weren’t optional. They were core to the product.
The Implementation
Brent worked with the BuddyBoss team to bring everything under one roof. The project consolidated course content with progress tracking and completion certificates alongside community features for peer networking and accountability. Private coaching access and group workshop spaces were integrated into the same environment, and a centralized resource library made templates and training recordings accessible from a single location. The entire platform was built mobile-responsive so members could access content from anywhere.
The result was a single destination where uGurus members could find everything they needed without bouncing between platforms.
The Takeaway
Brent’s philosophy has always been that agency owners should invest more in themselves than they ask clients to invest in them. Building a proper training infrastructure was part of practicing what he preached.
When your business model depends on helping people transform their operations, the experience of accessing your content matters. Fragmentation creates friction. A unified platform removes it.
Watch Brent discuss his experience working with BuddyBoss:
About Brent Weaver: Brent is the founder of uGurus, author of Get Rich in the Deep End, and has helped agency owners add over $100K in net income to their businesses. He started building websites at 15 and has spent 20+ years in the digital agency space.
