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How to Resolve App Store Guideline 2.3.2 – Performance > Accurate Metadata

Introduction

Apple’s App Store Guideline 2.3.2 – Performance > Accurate Metadata requires each promoted in-app purchase product to have unique and representative metadata. If your app was rejected with a notice like:

Images and descriptions for your promoted in-app purchase products are the same, and your promotional image matches your app icon

This guide explains how to update your IAP metadata so Apple can approve your app without a new build.

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How to Resolve It

To address this issue, revise your promoted IAP metadata as follows:

  • Distinct Product Images: Create a unique image for each IAP that visually highlights its specific feature or content.
  • Unique Descriptions: Write individual descriptions that clearly explain what users receive with each purchase.
  • Custom Promotional Image: Replace the generic icon-based image with a bespoke banner or screenshot that accurately represents the promoted IAP.
  • Differentiate All Metadata Fields: Ensure titles, descriptions, and images for each IAP product are clearly distinguishable.

Respond in App Store Connect

In the Resolution Center, reply with a note such as:

“We’ve updated our promoted in-app purchase metadata: each product now has a unique image and description, and the promotional image accurately represents the specific offer.”

Do I Need to Generate a New Build?

No. Updating IAP metadata is a metadata change only—no new binary upload is required.

Troubleshooting and FAQs

Q: Where do I update promoted IAP metadata?
A: In App Store Connect, go to Features > In-App Purchases, select the promoted product, and edit its metadata.

Q: My changes aren’t showing up immediately—why?
A: Metadata updates can take a few minutes to propagate. Refresh the page or wait briefly before rechecking.

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