Introduction
Apple’s App Store Guideline 3.0 – Business requires developers to confirm and justify their in-app purchase pricing. If your review was paused with a notice like:
Can you confirm that $–.– is the intended price of your in-app purchase product, (Product Name)? Additionally, please explain what factors led you to choose this pricing.
Apple wants assurance that the price you set for (Product Name)—shown as $–.–—is intentional and appropriate. They need insight into your pricing strategy to ensure it aligns with App Store guidelines and provides clear value to users.
This guide explains how to provide the required confirmation and rationale in the Resolution Center so Apple can continue your review without submitting a new build.
How to resolve it?
- Confirm the Price
State explicitly that $–.– is the intended price for (Product Name). - Explain Pricing Factors
Describe the rationale behind your pricing, such as:
- Development and maintenance costs
- Comparable market offerings or competitor analysis
- Value delivered (e.g., duration of access, unique features)
- Target audience and affordability considerations
Respond in App Store Connect
In the Resolution Center, reply with a message like:
“Yes, $–.– is the intended price for (Product Name). We set this price based on development and support costs, benchmarking against similar apps in our category, and ensuring affordability for our target users while delivering ongoing value.”
Do I need to generate a new build?
No. This is a metadata clarification—no new binary is required.
Troubleshooting and FAQs
Q: What if I want to adjust the price after reply?
A: You can update your in-app purchase price in App Store Connect’s Features > In-App Purchases section at any time; then notify Apple of the change.
Q: How detailed should my pricing explanation be?
A: Provide concise but clear reasoning—mention key factors like feature set, support, and market comparison without overly long financial breakdowns.
Q: Will this delay my review?
A: Apple typically responds within 24–48 hours after you’ve answered their questions in the Resolution Center.